Whatabout.io

We’re working hard to
build a community for
convos around commerce.

Pardon Our Dust

What's your favorite sock brand?

Serum that actually works- help!

What are the best shoes for toddlers?

Are Spanx worth it?

Where to buy work clothes these days?

Where should I stay in LA?

Recs for a comfy sleeper sofa?

Best kicks to kick around in?

What's your favorite sock brand? Serum that actually works- help! What are the best shoes for toddlers? Are Spanx worth it? Where to buy work clothes these days? Where should I stay in LA? Recs for a comfy sleeper sofa? Best kicks to kick around in? 

What is Whatabout?

It’s the new way to browse, shop and make decisions. We’re taking the existing, frequent and widespread frustration of mining friends, social networks, and the internet for answers, and condensing it into one curated, actionable experience.

It’s the wisdom of a group text organized & categorized in the most useful way

It’s the insight of an influencer reinforced by people you truly trust

It’s the speed of a search engine, but you are in control of your algorithm

Get real recs from
real friends.

How does it work?

We are on the hunt for more aha! moments—that feeling you get when it’s hands-down-no-questions-add-to-cart bliss. We are leveraging tech to connect with people and products we love on a whole new level.

Ask your friends for real-time recs

Start by asking the people who trust and know you best. Tap into their algorithms and expand your results.

Save and organize your favorite finds

Quickly catalog finds by need, events, trips, categories, or just for fun. Recall items when the time is right.

Get deals when it matters most

Look to Whatabout for sales and deals when you actually need them, instead of having to hunt your email for a discount.

Ask Willa Bot to find things faster

Leave it to Willa Bot to digest the mess. She scans the community for answers and spits out the best results for you.

Google might find you 1,000,000 answers, but Whatabout will find you the right answer.

  • "In a world where attention spans are dwindling, Whatabout is a place people want to engage."

    -Ellen Martens
    Chief Client Solutions Officer, OMD

  • "If Reddit and Pinterest had a baby. That's Whatabout."

    -Amanda G.
    Interior Designer & Beta User

  • "Word-of-mouth is always the best marketing strategy, and Whatabout is a powerful tool built on these 1 to 1 recommendations and insights." 

    -Travis Smith
    Director of Product Design, Shopify

  • "These days, I start my searches at Whatabout."

    –Liz G.
    School Principal & Beta User

  • "Whatabout is like getting advice from a group text and an Amazon review all in one."

    -Avery
    Wealth Manager & Beta User